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Keywords: Extremity of reviews
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Journal Articles
Online Information Review (2019) 43 (5): 694–709.
Published: 03 December 2018
...Huawei Zhu; Rungting Tu; Wenting Feng; Jiaojiao Xu Purpose Extreme online reviews can have great impacts on consumers’ purchase decisions. The purpose of this paper is to investigate when users are more likely to provide extreme ratings. The study draws inference from attitude certainty theory...

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