... of online articles and their levels of information discernment (a sub-process of information literacy characterising how participants make judgements about information). Design/methodology/approach Eye-tracking equipment was used as a proxy measure for reading behaviour by recording eye-fixations, dwell...

... was conducted primarily to examine the levels of emotional arousal evoked by two treatment groups of online news headlines, news and clickbait, compared to a neutral control group. Emotional arousal was assessed using two approaches – pupillary dilation response recorded by an eye-tracking device and the Self...

...Kun Chang Lee; Seong Wook Chae; Kun Chang Lee Purpose The purpose of this paper is to investigate how employing human brands affects consumers' decision quality in an online shopping environment by analysing visual attention using an eye‐tracking technique. Design/methodology/approach...