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Keywords: Face-to-face
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Journal Articles
Persuading others in different communication media: appeals to logic, authority and emotion
Available to Purchase
Journal:
Online Information Review
Online Information Review (2024) 48 (6): 1197–1215.
Published: 05 April 2024
...Lu Xiao; Sara E. Burke Purpose Scholars of persuasion have long made a distinction between appeals to logic, emotion and authority- logos, ethos and pathos- but ideas developed to account for live face-to-face conversation processes must also be tested in new media. We aimed to test...
