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Keywords: Facebook brand pages
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Journal Articles
Journal:
Online Information Review
Online Information Review (2021) 45 (7): 1362–1380.
Published: 29 April 2021
...Thanuka Mahesha de Silva Purpose The study aims to provide a theoretical framework of how information, entertainment and social interaction value associated with automotive Facebook brand pages (FBPs) in Sri Lanka influence customer engagement behaviors (CEBs), and further, how CEB is likely...
