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Keywords: Facial expression of reviewers’ avatars
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Journal Articles
The helpfulness of online reviews: Images in review content and the facial expressions of reviewers’ avatars
Available to Purchase
Journal:
Online Information Review
Online Information Review (2020) 44 (1): 90–113.
Published: 02 December 2019
... reviews helpful in the eyes of consumers. Researchers have demonstrated the benefits of the presence of customer reviews to an online retailer, however, few studies have investigated how images in review content and the facial expressions of reviewers’ avatars influence the judgment of online review...
