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Keywords: Fan page
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Journal Articles
Zoha Rahman, Sedigheh Moghavvemmi, Kumaran Suberamanaian, Hasmah Zanuddin, Hairul Nizam Bin Md Nasir
Journal:
Online Information Review
Online Information Review (2018) 42 (7): 1082–1105.
Published: 07 September 2018
...Zoha Rahman; Sedigheh Moghavvemmi; Kumaran Suberamanaian; Hasmah Zanuddin; Hairul Nizam Bin Md Nasir Purpose The purpose of this paper is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level...
