... insights into the factors associated with users' privacy perceptions and behaviors in entertainment-driven environments. Flow, defined as a state of deep immersion and engagement, is introduced as a moderating factor, shaping the relationships between privacy concerns and disclosure intentions within...

... behavior on short-video platform. Design/methodology/approach From the perspective of stressor–strain–outcome (SSO), we put forward a theoretical model integrating perceived information overload and perceived system feature overload (stressors), dissatisfaction (psychological strain), flow experience...

...Inma Rodríguez-Ardura; Antoni Meseguer-Artola; Qian Fu Purpose An integrative model that predicts users' stickiness to WeChat is built. In the proposed model, perceived value plays a dual mediating role in the causal pathway from users' immersive experiences of presence and flow...

...Sara Catalán; Eva Martínez; Elaine Wallace Purpose Based on flow theory, the purpose of this paper is to explain why the use of mobile advergames can enhance players’ brand perceptions and purchase intentions, as well as the factors that affect players’ flow experience. Design/methodology...