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Keywords: Following intention
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Journal Articles
Journal:
Online Information Review
Online Information Review (2017) 41 (7): 1046–1063.
Published: 13 November 2017
... author and can be contacted at: cflavian@unizar.es 02 09 2016 16 03 2017 09 05 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Instagram Enjoyment Usefulness Brand communities Following intention Recommendation...
