Keywords: Higher education institutions
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Journal Articles
Journal Articles
Online Information Review (2022) 46 (2): 256–284.
Published: 01 July 2021
...João Coelho Soares; Ricardo Limongi; Eric David Cohen Purpose Social media are channels of communication and relationship between consumers and brands. In this paper, the determinants of consumer engagement in firm-generated content on Facebook are examined in a higher education institutions (HEIs...

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