...Yani Wang; Jun Wang; Tang Yao; Ming Li Purpose The purpose of this paper is to examine the mechanism of how peer review helpfulness evaluation in online review communities is established, drawing upon the internalization and identification routes of persuasion effect. Design/methodology...

... Identification Israel Image tagging on the web has recently become extremely popular (see, for example, the popular photo sharing and tagging service, Flickr (http://flickr.com/) or the photo tagging application at Facebook (www.facebook.com)). Although we do not challenge the saying that “a picture...