...Yang Zhang; Yunyun Gao; Tingting Wu; Shuai Zhang Purpose The objective of this research is to investigate the characteristics of information interaction among users of the largest online health platform for diabetes in China from an information processing viewpoint, determine the stages...

...Yulong Tang; Chen Luo; Yan Su Purpose The ballooning health misinformation on social media raises grave concerns. Drawing upon the S-O-R (Stimulus-Organism-Response) model and the information processing literature, this study aims to explore (1) how social media health information seeking (S...

...Qiuzhen Wang; Lan Ma; Liqiang Huang; Lei Wang Purpose The purpose of this paper aims to investigate the effect of a model's eye gaze direction on the information processing behavior of consumers varying based on their gender. Design/methodology/approach An eye-tracking experiment and a memory...

... viewpoint. Giving that situation, the aim of this paper is to test the role of consumers’ omnichannel tendency (omni-tendency) in the information processing in the digital channel. Design/methodology/approach Based on the Elaboration Likelihood Model (ELM), emotions as well as utilitarian and hedonic...

... information process strategy, such as by providing more explicating heuristic cues, developing different methods of presenting relevant cues to promote the voting decision at different stages, and specifying the cognitive mechanisms when designing the functions and features of helpfulness voting...