..., the research is conducted on creative article diffusion on blogs based on innovation diffusion theory and social network theory. The paper aims to discuss this issue. Design/methodology/approach In this study, an information system was used to collect 250 creative articles and social network data...

.... To explore the factors, this study aims to apply the theories of reasoned action, uses and gratifications, and innovation diffusion to explain why people continue to join SNSs. Design/methodology/approach – The study participants were members of Facebook in Taiwan. An online questionnaire was used...