... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Twitter Facebook Sina Weibo Instagram Political communication Health communication Misinformation The abundance of information available on social media has created a competition for users' limited attention...

... media. Design/methodology/approach The methodology is visual semiotic analysis. The author make no claim for one, true interpretation or critical judgment about the images. Findings In demonstrating some shortfalls of Instagram affordances, the analysis shows how social media sites can develop...

... posts' characteristics and popularity for start-ups across four different social media platforms: Facebook, Twitter, Instagram and LinkedIn. Design/methodology/approach A total of 1,200 social media posts from 10 start-ups were subjected to content analysis. Regression analysis was employed...

...David O'Connell Purpose The purpose of this paper to understand why some members of Congress have more Instagram followers, and why some Congressional Instagram posts receive more likes and comments. Design/methodology/approach This study is based on a content analysis of every Instagram post...

...Esra Kocak; V. Aslihan Nasir; Hande B. Turker Purpose Social networking sites (SNS) have become extensively used communication environments as a result of the advancements in online technologies, and among various SNS platforms, Instagram is currently the most prominent image-based network. Since...

...Joe Phua; S. Venus Jin; Jihoon (Jay) Kim Purpose Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Design/methodology/approach Experiment 1 (N = 294) examined effects of organization (brand vs nonprofit) and message types...

...Luis V. Casaló; Carlos Flavián; Sergio Ibáñez-Sánchez Purpose The purpose of this paper is to examine the influence of consumers’ perceived enjoyment and usefulness on their intention to follow and recommend an official account of a brand community on Instagram through satisfaction, following...

... institutions are also beginning to exploit social media. Image-based social media services such as Instagram are particularly popular at the moment. It is therefore logical for universities to have a presence on popular image-based social media services such as Instagram. The purpose of this paper...

... popular social media, Facebook and Instagram, and in business profiles of five different segments (food, hairdressing, ladies’ footwear, body design, fashion gym wear). Design/methodology/approach – The method used was multiple regression analysis with an estimator of the ordinary least squares...