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Keywords: Interaction quality
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Journal Articles
Journal:
Online Information Review
Online Information Review (2026) 50 (4): 776–800.
Published: 25 May 2026
... an extended adoption framework to examine (1) the relative effects of central-route cues (information quality and interaction quality) vs peripheral-route cues (electronic word-of-mouth, eWOM) and (2) their joint effects under balanced and imbalanced conditions. Design/methodology/approach Using archival...
Includes: Supplementary data
