...Unji Byun; Moonkyoung Jang; Hyunmi Baek Purpose This study aims to reveal the effect of comment interactions on video engagement of users in video-sharing platforms. Design/methodology/approach The authors collected 87,232 comments on 647 videos of Korean beauty creators on YouTube...

...Meng-Meng Wang; Jian-Jun Wang; Wan-Ning Zhang Purpose The purpose of this paper is to explore the underlying mechanisms through which interactivity and fairness perception impart influence on solvers’ continuance intention in crowdsourcing contest settings. Design/methodology/approach On basis...

...Sanne Kruikemeier; Guda van Noort; Rens Vliegenthart; Claes H. de Vreese Purpose The purpose of this paper is to examine the causal relationship between interactive and personal campaigning on social media and political involvement, and the mechanisms that explain the effects. Specifically...

...Assistant Professor Wu He and Guandong Xu; xiaoling Hao; Daqing Zheng; Qingfeng Zeng; Weiguo Fan Purpose – The purpose of this paper is to explore how to use social media in e-government to strengthen interactivity between government and the general public. Design/methodology/approach...

...Minxue Huang; Huawei Zhu; Xuechun Zhou Purpose – This paper aims to examine the effects of providing more information (e.g. product and price) and enhancing the interactivity of a website on consumers' willingness to pay price premiums. Design/methodology/approach – An experiment tests...

..., such as self‐expression, ingratiation, altruism, and interactivity, on music sharing behaviour in SNS through social motivation factors. Design/methodology/approach Data were collected from 153 Korean SNS (i.e. Cyworld, Naver Blog, Daum Blog, and Tistory) users, who have experience in purchasing music...