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Keywords: Internet memes
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Journal Articles
Journal:
Online Information Review
Online Information Review (2025) 49 (2): 225–245.
Published: 16 August 2024
... rights only Meme marketing Internet memes Theoretical review Advertising Digital marketers have a new tool, namely, Internet memes, to promote their offerings, enhance their engagement rates, and build brand image. Internet memes have disrupted traditional advertising to help brands...
