... with the employment of partial least squares structural equation modeling. Findings The study shows that motivations and perceived behavioral control are significant predictors of intention. Perceived behavioral control has a significant moderating effect between motivations and intention. Intrinsic motivation...

... activities Demographic profiles Intrinsic motivation Extrinsic motivation Security With advancements in wireless and mobile technologies, mobile commerce (m‐commerce) has emerged as one of the growing business models that have attracted the attention of both researchers and businesses (Feng...