... and their rating adjustments of the titles. Participants' involvement in mystery novels was also measured to test its moderating effect on confirmation bias. Findings Confirmation bias in the evaluation of e-WOM was observed and reinforced by the user's involvement in the genre. Congenial reviews were...

... effective use. The authors also propose that consumer involvement with information and communication technologies (ICTs) moderates these effects. Design/methodology/approach Hierarchical moderated regression analysis is used to test the proposed model with survey data from a sample of e-book reader...