.... Grounded in the elaboration likelihood model (ELM), this research investigates how factors including issue involvement, information literacy and active social media use impact health misinformation recognition and intention to correct it. Design/methodology/approach A total of 413 social media users...

... respondents using a scenario-based survey. Proposed model is tested using partial least square structural equation modeling (PLS-SEM). Findings It is found that individual's moral identity and issue involvement influence perceived civility of the online post, which in turn affects attitude toward...