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Keywords: Knowledge share
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Journal Articles
Journal:
Online Information Review
Online Information Review (2020) 44 (3): 645–669.
Published: 24 February 2020
...-creation Strategy Knowledge share Customers act as resources, co-creators and co-producers and product testers and users in four application environments. Consumer-generated content in brand communities is a co-creative behaviour, and it represents the value creation method put forward...
