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Keywords: Likes
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Journal Articles
Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics
Journal:
Online Information Review
Online Information Review (2016) 40 (4): 458–471.
Published: 08 August 2016
...Ricardo Limongi França Coelho; Denise Santos de Oliveira; Marcos Inácio Severo de Almeida Purpose – The purpose of this paper is to measure the impact of post type (advertising, fan, events, information, and promotion) on two interaction metrics: likes and comments. The measuring involved two...
