...Lu Xiao; Sara E. Burke Purpose Scholars of persuasion have long made a distinction between appeals to logic, emotion and authority- logos, ethos and pathos- but ideas developed to account for live face-to-face conversation processes must also be tested in new media. We aimed to test...

... of logos-based appeals. Originality/value – The study highlights the possible effect of the party system on politicians’ online rhetoric in social media election campaigns. The study’s first hypothesis concerns the rhetoric used by politicians in their social media campaigns, and reflects...