...Shih-Hao Lu; Huyen Thi Thanh Tran; Thanh-Sang Ngo; Chen-Hao Huang Purpose Given the growing use of virtual reality (VR) technology in marketing, our research focuses on the development trajectory of research in the marketing field from 2012 to 2022 to identify essential phases and sub-trends...

... a comprehensive typology of content categories and a holistic strategic messaging framework that can fill a significant void in the social media marketing literature that lacks integrative models for assessing, classifying, analyzing, and in turn, informing future social media marketing strategies. Practical...

...Madely du Preez Audhesh   Paswan . Internets, Intranets and Extranets: New Waves in Channel Surfing . Binghamton, NY : Best Business Books/Haworth Press   2002 . 141 pp. , ISBN: 0789020114   US$24.95 (softback) Also published as the Journal of Marketing Channels © MCB UP...

...), grades (Perry et al., 1996), and the perceived value of education (Graeff, 1997). International business students at SUNY‐Oneonta needed to locate country‐specific business information in order to develop an export marketing plan for a manufacturer of high‐voltage capacitors located...

... and organization of INFOMART, its focus on marketing and sales, and its orientation to user education and training. Communication is cited as a significant factor in the arrangements between the two companies. The author concludes that INFOMART has been a welcome development in Canada, where commercial information...