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Keywords: Material reward
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Journal Articles
Journal:
Online Information Review
Online Information Review (2017) 41 (5): 691–709.
Published: 11 September 2017
... a virtual innovation community (VIC) under the influence of material reward (MR) and reciprocal relationship (RR). Design/methodology/approach The sample comprises of valid responses collected from 516 customers in five virtual innovation communities via an online survey. The authors adopted...
