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Keywords: Media strategies
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Journal Articles
Journal:
Online Information Review
Online Information Review (2022) 46 (2): 319–336.
Published: 15 July 2021
... content and post media strategies with online engagement on tweets of micro-celebrities to answer RQ1 while that of post scheduling strategies to answer RQ2 . Online engagement on Twitter refers to the number of likes, replies, shares via email, clicks and retweets on a post (Semiz and Berger, 2017...
