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Keywords: Media system dependency theory
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Journal Articles
Journal:
Online Information Review
Online Information Review (2017) 41 (1): 85–101.
Published: 13 February 2017
... Social presence Continuance intention Media system dependency theory Media system dependency (MSD) can be defined as a relationship wherein the capacity of individuals to attain or satisfy their goals and needs is contingent upon the information resources of the media system (Ball-Rokeach...
