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Keywords: Micro-celebrity
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Journal Articles
Journal:
Online Information Review
Online Information Review (2022) 46 (2): 319–336.
Published: 15 July 2021
...Shahid Iqbal Khan; Bilal Ahmad Purpose The purpose of this study is to investigate the impact of post content, post media and post scheduling strategies on online engagement on Twitter in context of micro celebrities in Pakistan. Design/methodology/approach For this research, micro celebrities...
