...Kirsten Schlebbe Purpose The number of children using and owning mobile devices has grown significantly in the last decade. By applying a uses and gratifications approach, this paper aims to explore what customers of a tablet computer for children report about the use and expectations...

... derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Flow Mobile devices Brand attitude Advergaming...