Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Netnography
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Investigation of customer churn insights and intelligence from social media: a netnographic research
Journal:
Online Information Review
Online Information Review (2021) 45 (1): 174–206.
Published: 12 November 2020
... adopted the netnography approach to investigate churn behavior by utilizing online user-generated content in qualified social media communities. Findings The investigation revealed that “data speed issue”, “ineffective relationship building”, “service area coverage issues” and “billing issues...
Journal Articles
Journal:
Online Information Review
Online Information Review (2019) 43 (4): 513–530.
Published: 11 March 2019
...Yi-Sheng Wang Purpose The purpose of this paper is to explore in depth the special context and unique life experience of the online dating site and provide insights regarding an interpretation of virtual cohabitation model. Design/methodology/approach This study uses netnography, online...
