... adopted the netnography approach to investigate churn behavior by utilizing online user-generated content in qualified social media communities. Findings The investigation revealed that “data speed issue”, “ineffective relationship building”, “service area coverage issues” and “billing issues...

...Yi-Sheng Wang Purpose The purpose of this paper is to explore in depth the special context and unique life experience of the online dating site and provide insights regarding an interpretation of virtual cohabitation model. Design/methodology/approach This study uses netnography, online...