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Keywords: Normative pressure
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Journal Articles
Journal:
Online Information Review
Online Information Review (2012) 36 (1): 72–88.
Published: 17 February 2012
... two types of social influence in the virtual community: within‐community normative pressure and normative pressure from outside the community. Design/methodology/approach The authors employed the structural equation modelling approach to estimate a conceptual model using survey data from...
