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Keywords: Number of friends
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Journal Articles
Journal:
Online Information Review
Online Information Review (2020) 44 (5): 977–994.
Published: 08 July 2020
..., and the number of friends in an SNS is positively correlated with its perceived interpersonal closeness of friends. With regard to positive WOM, the perceived anonymity of the SNS has a significant negative influence on consumers' WOM, and both perceived interpersonal closeness and the number of friends have...
