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Keywords: Online advertising
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Journal Articles
Journal:
Online Information Review
Online Information Review (2012) 36 (3): 420–441.
Published: 15 June 2012
... advertising on multiple advertising outcomes is important, given the size and constant growth of the banner advertising market (Goodrich, 2010). In fact recent studies suggest that online advertising generates prior click‐through behaviour (Burns and Lutz, 2006). Moreover Wakolbinger et al. (2009...
