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Keywords: Online gift-searching
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Journal Articles
Online gift-searching: gift-giving orientations and perceived benefits of searching
Available to Purchase
Journal:
Online Information Review
Online Information Review (2013) 37 (5): 771–786.
Published: 23 September 2013
...Shih-Ping Jeng Purpose – The increasing number of people who search for and purchase gifts online underscores the need to better understand the process of searching for gifts online. This study explores online gift-searching with regard to the psychological characteristics of gift seekers...
