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Keywords: Online information severity
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Journal Articles
Journal:
Online Information Review
Online Information Review (2013) 37 (6): 910–926.
Published: 25 November 2013
.... Design/methodology/approach – A 2×2×2 experiment was conducted to explore the effects of brand attachment (low or high), online source credibility (low or high), and online information severity (low or high) on perceived negative change in brand evaluation and perceived brand risk. Findings...
