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Keywords: Online review helpfulness
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Journal Articles
What makes a helpful online review? Empirical evidence on the effects of review and reviewer characteristics
Available to Purchase
Journal:
Online Information Review
Online Information Review (2021) 45 (3): 614–632.
Published: 25 January 2021
... is available at: https://publons.com/publon/10.1108/OIR-05-2020-0186 . Online review helpfulness Extreme rating Review valence Timeliness Moderator analysis Shanghai Planning Office of Philosophy and Social Science 2019EGL018 General Program of Shanghai International Studies University...
Journal Articles
The helpfulness of online reviews: Images in review content and the facial expressions of reviewers’ avatars
Available to Purchase
Journal:
Online Information Review
Online Information Review (2020) 44 (1): 90–113.
Published: 02 December 2019
... reviews helpful in the eyes of consumers. Researchers have demonstrated the benefits of the presence of customer reviews to an online retailer, however, few studies have investigated how images in review content and the facial expressions of reviewers’ avatars influence the judgment of online review...
Journal Articles
Can two-sided messages increase the helpfulness of online reviews?
Available to Purchase
Journal:
Online Information Review
Online Information Review (2016) 40 (3): 316–332.
Published: 13 June 2016
...Ming-Yi Chen Purpose – Online reviews are increasingly available for a wide range of products and services. Several studies have demonstrated the benefits of the presence of customer reviews to an online retailer, but the issue of what makes online reviews helpful to a consumer in the process...
