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Keywords: Partial least squares structural equation modelling (PLS-SEM)
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Journal Articles
Journal:
Online Information Review
Online Information Review (2024) 48 (7): 1451–1469.
Published: 11 June 2024
... the phenomenon, we developed a model based on goal-directed behaviour and pluralistic ignorance theory (typically generated by universal behavioural adherence to social norms). Based on the 394 valid responses collected from a survey, partial least squares structural equation modelling (PLS-SEM), PROCESS...
