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Keywords: Participation in value co-creation (PVCC)
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Journal Articles
Journal:
Online Information Review
Online Information Review (2025) 49 (3): 623–642.
Published: 06 January 2025
..., it aims to understand how patients’ E-WOM contributes to participation in value co-creation (PVCC) during the healthcare journey and influences patient well-being. This study also investigates the mediating role of patients’ E-WOM in bridging the relationship between the dimensions of SMMAs and patient...
