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Keywords: Participative belonging
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Journal Articles
Journal:
Online Information Review
Online Information Review (2011) 35 (4): 517–542.
Published: 09 August 2011
..., affective commitment and word‐of‐mouth advertising towards the brand around which the community is developed. In addition, the paper introduces a third dimension to the construct of belonging, called non‐participative belonging. Active participative belonging influences the level of satisfaction...
