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Keywords: Perceived benefits
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Journal Articles
Journal:
Online Information Review
Online Information Review (2016) 40 (3): 298–315.
Published: 13 June 2016
... analysis using SPSS 19.0. Findings – Consumers’ perceived benefits (functional, experiential, and symbolic) were found to be the leading variables in inducing consumer loyalty. Brand community managers should not focus only on the benefits offered by the brand community, but also on how...
