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Keywords: Perceived switching cost
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Journal Articles
Journal:
Online Information Review
Online Information Review (2018) 42 (7): 1048–1064.
Published: 20 August 2018
...Mi sook Lee; Hongbok An Purpose The purpose of this paper is to identify the antecedent factors – perceived usefulness (PU), perceived switching cost (PSC) and perceived web security (PWS) – affecting learners’ attitude toward online lecture website (ATW), which, in turn, affects electronic word...
