... an unwillingness to continue receiving information. Based on the theoretical framework of SET, this paper considers both a cost perspective (actual cost and opportunity cost) and benefit perspective (perceived usefulness) in affecting users’ unfollow intentions for WeChat subscriptions and official accounts...

...Mi sook Lee; Hongbok An Purpose The purpose of this paper is to identify the antecedent factors – perceived usefulness (PU), perceived switching cost (PSC) and perceived web security (PWS) – affecting learners’ attitude toward online lecture website (ATW), which, in turn, affects electronic word...

... (R²=0.226) denote that both perceived usefulness and perceived ease of use significantly predicted, 22.6 percent, in students’ satisfaction with the use the web services. Practical implications The study provides valuable recommendations which may be helpful for web administration...

... participation not only includes utilitarian motivation (i.e. perceived usefulness) and hedonic motivation (i.e. perceived playfulness) but also habitual behaviour and social identity (blog identification). The quality of the blog is included as an antecedent to perceived usefulness and perceived playfulness...

... and context awareness are the two core functions of the UDSS. Hence the authors examined how they might influence individual absorptive capacity and perceived usefulness. Moreover the authors investigated how individual absorptive capacity and perceived usefulness might be related to decision quality. A total...