... system (VROLS). Design/methodology/approach To explore factors affecting users’ continuance behavioral intentions toward using VROLSs, a research framework was formed comprising factors that constitute benefits (i.e. pull factors) and costs (i.e. push factors); these factors included perceived value...

... to examine digital natives’ continuance usage of the proliferating over-the-top (OTT) services. To address these objectives, the study uses a comprehensive model that primarily integrates perceived value, cognitive absorption and customer brand engagement theories. Design/methodology/approach Data were...

... on the perceived value theory. The model and the hypotheses formulated are tested using partial least squares analysis with 295 respondents. Findings Both utilitarian value and hedonic value have positive impacts on VR users' continuance intention. Among the four constructs reflecting VR device and service...

... the relationships among factors included in the research model. Findings Perceived value, social norms and social self-image played crucial roles in the intention to use mobile payment services. Furthermore, perceived benefits (relative advantage and service compatibility) and perceived costs (security risks...

... the mediating effect of trust in recommendations and the perceived value between informational factors and consumers’ purchase intention. Findings The results confirm that recommendation persuasiveness was a strong predictor of trust in recommendations and perceived value. Recommendation completeness...

... the intention to buy through only one distal path, perceived value (PV) and satisfaction. Research limitations/implications Even though the author tried his best to design and implement thoughtfully for this research, there are still some limitations. First, the results could be influenced by self-selection...

... users’ share intention from the perspective of customer-perceived value. The results deepen our understanding about the factors that affect WeChat users’ share intention. Second, the authors focus on the effect of users’ specific behavior on users’ subjective well-being and found that users’ share...

...Jieun Yu; Hangjung Zo; Mun Kee Choi; Andrew P. Ciganek Purpose – The purpose of this paper is to develop a research model examining users' perceived value of a location-based social networking service (LB-SNS) through hedonic, utilitarian, and social values. This study investigates the impact...