...José Luis Gómez-Barroso Purpose The goal of the article is twofold: to determine the effectiveness of monetary incentives for disclosing personal information and to confirm the existence of a “bite the bullet” effect whereby people more easily accept providing personal data if they become aware...

... information. The stories identified the tactics used and boundaries that are drawn in people's sense-making concerning how they define appropriate and inappropriate use of their data. Originality/value This paper demonstrates the value and insights of creatively attending to personal data privacy issues...