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Keywords: Personal interactivity
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Journal Articles
Journal:
Online Information Review
Online Information Review (2018) 42 (7): 1048–1064.
Published: 20 August 2018
... of mouth (eWOM) and finds the factor that online lecture business should focus on the most to make learners have positive attitude. Design/methodology/approach This paper investigates the functional relationship among those five constructs; and examines the moderating role of personal interactivity...
