... is to propose a personalized recommendation methodology for off-line grocery shoppers. Design/methodology/approach This paper employs a Markov chain model to generate recommendations for the shopper’s next shopping basket. The proposed methodology is based on the knowledge of both purchased products...

... Limited 2017 Emerald Publishing Limited Licensed re-use rights only Cancer Emotions Personalization Health websites Online health information Health-related web-based services are numerous (Topaloglu et al., 2013), but raise issues of low usability, content presentation...