...Lu Xiao; Sara E. Burke Purpose Scholars of persuasion have long made a distinction between appeals to logic, emotion and authority- logos, ethos and pathos- but ideas developed to account for live face-to-face conversation processes must also be tested in new media. We aimed to test...

...Daejoong Kim; Jang Hyun Kim Purpose – The purpose of this paper is to provide an in-depth content analysis of phishing messages and to enhance understanding of them from a persuasive communication perspective. Design/methodology/approach – This study analysed phishing message content...