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Keywords: Post typologies
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Journal Articles
Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics
Journal:
Online Information Review
Online Information Review (2016) 40 (4): 458–471.
Published: 08 August 2016
... for 1,849 posts from five different companies posted on Facebook (680 posts) and Instagram (1,169 Instagram) over an eight-month posting period. Regression analysis was used to identify the relationship between the dependent variables (likes and comments), and the independent variables (post typology...
