...Xiaofeng Yu; Jiaqian Sun; Xiaoxue Zhang Purpose This study aims to empirically examine the impact of privacy-related factors, including privacy concerns, privacy experiences, privacy literacy and privacy fatigue, on social media users’ privacy protection behavioral intention (PPBI). Design...

... strive for understanding, orientation, and play dependencies which facilitate their satisfaction and social presence, and subsequently fosters their continuance intention toward the SNS. In addition, the members’ privacy concerns decrease satisfaction and social presence online. Originality/value...