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Keywords: Purchase intention
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Journal Articles
Influence of informational factors on purchase intention in social recommender systems
Available to Purchase
Journal:
Online Information Review
Online Information Review (2020) 44 (2): 417–431.
Published: 03 December 2019
...Xue Yang Purpose Social recommender systems have recently gained increasing popularity. The purpose of this paper is to investigate the influences of informational factors on purchase intention in social recommender systems. Design/methodology/approach Specifically, this study validated...
Journal Articles
Mediating impact of fan-page engagement on social media connectedness and followers purchase intention
Available to PurchaseZoha Rahman, Sedigheh Moghavvemmi, Kumaran Suberamanaian, Hasmah Zanuddin, Hairul Nizam Bin Md Nasir
Journal:
Online Information Review
Online Information Review (2018) 42 (7): 1082–1105.
Published: 07 September 2018
... on their purchase intention. Design/methodology/approach This study utilised the customer engagement behaviour and consumer involvement theory as a foundation to explore the impact of variables. Structural equation modelling was utilised to test the model with the data collected from 307 Facebook fan pages...
Journal Articles
The effect of information overload and disorganisation on intention to purchase online: The role of perceived risk and internet experience
Available to Purchase
Journal:
Online Information Review
Online Information Review (2014) 38 (4): 543–561.
Published: 12 June 2014
... was conducted. Hypotheses were tested by using structural equation modelling on a data set of 1,396 online shopping customers. Findings – The results suggest a positive relationship between information overload and customer purchase intention and that internet experience reinforces this positive effect...
