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Keywords: Recommendation intention
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Journal Articles
Journal:
Online Information Review
Online Information Review (2017) 41 (7): 1046–1063.
Published: 13 November 2017
... and recommend). In conclusion, the main contribution of this paper is that it draws attention to Instagram, a social networking site that has not been much explored in previous literature, trying to understand the variables that influence users’ following and recommendation intentions on Instagram...
